HOW VIRAL MARKETING IS PRODUCTIVE FOR BUSINESSES AND STARTUPS :
Viral Marketing is a kind of marketing that takes place when buzz marketing generates word of mouth communication with clients. especially on the internet. Viral marketing has become more and more relevant and become productive for businesses over the decade with the rise of social media networks like Twitter, Facebook, Youtube. There are various small and large companies that used viral marketing techniques to promote a broad variety of products and services. Online viral marketing is still more in its infancy.
Advantages and Disadvantages of Viral Marketing :
Boosting Reach - Spread your products and services and make them viral. Share your message and brand much further than you expect.
Low In Cost - Spreading and going viral does not require or need to cost much to produce something that people will want to share. This is the easiest idea that repeats the most, and when done in the right way gives a maximum ROI and Viral marketing becomes productive for the startups or businesses.
Credibility or Reliability: Going Viral makes your brand showcase on everyone’s feed or it becomes popular and topic/ gossip at any party and event, If it is done right and in a popular way than this become ticket to quick brand awareness, Reliability is a crucial way for viral marketing to help businesses and startups.
Some Excellent principles to follow on viral marketing :
- Urgency
- Audience Engagement
- Minimum Barrier to entry
- Outstanding Planning
- Humor
- Star celebrity Power
- Uncommonness
Viral Marketing - Tips that post or content goes Viral :
1) Human Stories: Obviously, Your content and post readers are human beings, Hence they have a natural tendency to relate powerful emotional content, Based on Real-life stories like kindness, Hope, Struggle, and Resolution.
2) Content in Long-form: Your audience is always in search of in-depth and well-researched articles. To get your article to appear at the top results, it needs to keep a word count of 1500 and plus as Google says. In comparison to the short-form content, long-form content gets more shares, and creating Viral content or marketing will be helpful for businesses and startups.
3) Top Post: Top in the starting sentence of your post or content makes it more impressive. Top posts bring your brand identity more effectively and boost up awareness. You might have seen the posts or content, “TOP 5 RECIPES FOR GUEST” this helps to bring curiosity among the audience.
4) Case Studies: Best example to explain something to someone is in the form of real-life examples which will help you grasp your concept very quickly. A case study is one such process that takes one example at a time and analyzes it in -depth.
5) Infographics: Infographics are the type of content that gets liked and shared 4x times more than any form of content. Sharing infographics on social media has become a vital and effective way to increase your audience engagement because infographics are short, concise, and attention-grabbing which can easily educate the audience. Creating Infographics and sharing them is the best way of viral marketing which is effective for businesses and brands.
HOW VIRAL MARKETING IS EFFECTIVE FOR BUSINESSES AND STARTUPS :
Viral Marketing will help to build brand identification quickly, it is easier said than done.
1) Make it Easy: If you already have a strong online presence then start seeding to your biggest fans first so that they can spread the word for you. Viral marketing is not something that you need to tell everything to your audience about the product and services, even though it's a first exposure to what you are selling, Instead, it should create an instant and quick reaction like, surprise, shock, and emotional. Just to post your viral marketing videos on youtube and hope for the best is not the ideal strategy for viral marketing. Considering by setting down the ads linking to the video on search engines, with the appearing ads when users will search terms related to your product like as stain removal for Dry cleaning service.
2) Control Factor : When customers go through your viral marketing efforts they make decisions on their terms, not on ours, The extensive risk is not the possibility that your campaign will fall flat, but the loss of control that a viral marketing campaign challenges. In this case, you would be able to see selling points for your customers that you never thought of. With this Viral marketing is becoming more effective for startups and businesses.
3) Measuring Effectiveness: It is compulsory to build in metrics to let you know whether your campaign is going viral or having the desired effect on brand awareness, views, likes, and retweets and other basic measures areas start. But you should find ways to enlarge that to something more relevant to your campaign goals. Possibly you should offer a free sample of your product as part of the campaign and analyze how many fill out the form to request the free sample.
